The Newsletter
Every issue — the news, the analysis, and the macro factors shaping the luxury watch landscape.
What each section meansHublot Phones a Friend.
Hublot's "golden return" is here, and our guess was right. The man who built modern Audemars Piguet is advising Hublot, and that is all he is doing, for now.…
Under New Ownership
F.P. Journe and Chanel just bought a fallen Swiss giant for $66.5 million, and what they are really buying is not a factory. One watch platform turned away a…
No Reserve
The British taxman is selling a Philippe Dufour with no reserve, seized in a payroll fraud case, and you can bid on it A steel watch from Finland sold for…
Licence to Fall
Our biggest market call yet: the premium on steel sports watches was built on nothing, and it can leave the same way it arrived. One brand is the exception…
Ladies First
Audemars Piguet just sold its first piece of jewellery with no watch inside, three days after Patek launched a gold quartz watch for women. Two houses that…
Shaken, Not Estimated
Four Rolex Daytonas sold for $49.5 million on Monday. The auction house said $19 million, we said $35 million, and we were both too low Omega's website keeps…
Over the Estimate
Four watches that have never existed before go under the hammer tomorrow, and we put a number on them three weeks ago that is well above what the auction house…
It Has A Battery
The most expensive Cartier ever sold does not have a mechanical movement in it, which changes what the record actually means We told you something about…
Face Value
Cartier's auction record has been broken twice in five months, and one of the five watches in this story was never given to anybody Patek Philippe is leading…
Dangerous Nine Words
The Wire: Rolex made something it has not made since 1953 and priced it below Patek. Audemars Piguet gave Serena Williams a watch and its CEO explained exactly…
The Field Caught Up
Rolex has lost market share in every major price segment since 2023. Buyers under 30 have cut their Rolex spending by roughly 30% since 2022. The cohort that…
Three Lots, One House
Small Rolexes are quietly outperforming everything else in the catalogue. Robb Report published the numbers on Friday, and the finding is stark: case sizes at…
Geneva Watch Days
An event created six years ago to work around the establishment is now sponsored by it. Rolex retired a reference in April and the price still has not settled.…
Six Hundred to One
Swatch priced a watch using a number from 1969, and 1.2 million people applied for 1,969 of them by answering questions about presidential clocks and lunar…