Education
The Dealer's Playbook
A tactical guide to navigating the grey market. From authentication fundamentals to exit strategies — master every aspect of the trade.
How to use this course01Reader
What the watch market actually is
02Reader
Why watches hold value when almost nothing else does
03Reader
The brand hierarchy explained
04Reader
Mechanical and quartz, and why the market only really cares about one
05Reader
Anatomy of a watch
06Reader
Reading a reference number
07Reader
Complications explained in plain English
08Reader
The vocabulary
09Reader
Who the players are
01Inner Circle
What actually drives a watch's price
02Inner Circle
Retail price, market price, and what you can actually sell for
03Inner Circle
Condition grading and why it decides everything
04Inner Circle
Box and papers: what they are actually worth
05Inner Circle
Polished and unpolished, and why polishing can halve a value
06Inner Circle
Rarity and desirability are not the same thing
07Inner Circle
Provenance, and when a story adds real money
08Inner Circle
Why some watches trade above retail and most do not
09Inner Circle
How discontinuation moves prices
10Inner Circle
Reading a price chart without fooling yourself
11Inner Circle
Building a comparables file
12Inner Circle
Common valuation mistakes, and how to avoid them
01Inner Circle
The fake problem: what you are actually up against
02Inner Circle
First checks anyone can do in sixty seconds
03Inner Circle
Movement inspection basics
04Inner Circle
Dial, hands and lume tells
05Inner Circle
Bracelet, clasp and case tells
06Inner Circle
Papers and box: how to spot faked documentation
07Inner Circle
Serial and reference verification
08Inner Circle
Superfakes and when to walk away
09Inner Circle
Stolen watches: registries and why buyers lose everything
10Inner Circle
When to pay for professional authentication
11Inner Circle
Rolex specific authentication
12Inner Circle
Other major brands
13Inner Circle
A complete inspection, worked
01Inner Circle
Where watches actually come from
02Inner Circle
Authorised dealers and how allocation really works
03Inner Circle
The grey market: what it is and when it makes sense
04Inner Circle
Buying at auction
05Inner Circle
Buying online
06Inner Circle
Buying privately and in person
07Inner Circle
The inspection checklist
08Inner Circle
Negotiation: the buying side
09Inner Circle
Payment, escrow and getting the money right
10Inner Circle
Building a sourcing pipeline
11Inner Circle
Negotiations, transcribed
12Inner Circle
Two purchases, worked completely
13Inner Circle
Sourcing conversations
14Inner Circle
When not to buy
01Inner Circle
Deciding where to sell a given watch
02Inner Circle
Pricing to sell versus pricing to sit
03Inner Circle
Photography that converts
04Inner Circle
Writing an honest, high trust listing
05Inner Circle
Negotiation: the selling side
06Inner Circle
Handling the difficult buyer
07Inner Circle
Consignment: how it works and what it costs
08Inner Circle
Shipping, insurance, and where deals go wrong
09Inner Circle
After the sale
10Inner Circle
The same listing, written twice
11Inner Circle
Photography, a complete walkthrough
12Inner Circle
Selling conversations, transcribed
13Inner Circle
Two sales, worked completely
01Inner Circle
Capital: how much you need and how to allocate it
02Inner Circle
Inventory turn and why speed beats margin
03Inner Circle
Margin maths and true cost per deal
04Inner Circle
Setting a minimum deal threshold
05Inner Circle
Managing dead stock
06Inner Circle
Diversifying across brands and price bands
07Inner Circle
Record keeping and knowing your actual numbers
08Inner Circle
Pricing your own time
09Inner Circle
Cash flow when your money is sitting in a safe
10Inner Circle
A trading year, modelled month by month
11Inner Circle
Scaling: what changes and what breaks
12Inner Circle
Systems, help, and when to stop doing everything yourself
13Inner Circle
What a year of records actually tells you
01Inner Circle
The data sources worth trusting, and where they disagree
02Inner Circle
Swiss export figures and what they actually tell you
03Inner Circle
Auction results as a market signal
04Inner Circle
Reading the trade press without being played
05Inner Circle
Spotting a trend before it is obvious
06Inner Circle
Hype cycles and not being the exit liquidity
07Inner Circle
Macro forces: gold, tariffs, currency, rates
08Inner Circle
Seasonality and the trade calendar
09Inner Circle
The limits of prediction
10Inner Circle
Personnel moves as an early indicator
11Inner Circle
Reading a data release, worked
12Inner Circle
Two market episodes, analysed
13Inner Circle
The weekly routine
14Inner Circle
Judging the conditions you are in
01Inner Circle
Why this market runs on trust
02Inner Circle
Why one good dealer relationship beats ten casual buyers
03Inner Circle
Building a network from zero
04Inner Circle
How to actually open a conversation
05Inner Circle
How to present yourself
06Inner Circle
Dealer to dealer communication
07Inner Circle
Following up without being irritating
08Inner Circle
Client management and repeat business
09Inner Circle
Handling a deal that goes wrong
10Inner Circle
Group chats, forums and the digital trade
11Inner Circle
Reputation online and why it compounds
12Inner Circle
The relationship audit
13Inner Circle
The event playbook
14Inner Circle
The conversations people handle worst
15Inner Circle
How a network actually develops
16Inner Circle
When your reputation is damaged
01Inner Circle
Storage, servicing and maintenance
02Inner Circle
Choosing and working with a watchmaker
03Inner Circle
Insurance
04Inner Circle
Travelling with watches and customs
05Inner Circle
Tools worth owning
06Inner Circle
Building your reference library
07Inner Circle
Operating legitimately
08Inner Circle
Security, physical and digital
09Inner Circle
Setting up: your first ninety days
10Inner Circle
Where to keep learning